Partnered With Purpose https://www.partneredwithpurpose.com/ Socially responsible brand, business, and event management Sat, 12 Oct 2019 02:03:57 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.partneredwithpurpose.com/wp-content/uploads/2019/08/logo-50x50.png Partnered With Purpose https://www.partneredwithpurpose.com/ 32 32 NonProfit Spotlight: TeamCindy https://www.partneredwithpurpose.com/nonprofit-spotlight-teamcindy/ Tue, 10 Sep 2019 02:35:15 +0000 https://50370e4d33.nxcli.io/?p=587 On the morning of April 23, 2007, Cynthia Lynn Sherwin left her Lower East Side apartment for what would be a characteristically busy day. Her typical day started with an early morning cycle ride, a packed schedule of clients throughout the day, and perhaps a run in Central Park late in the afternoon. An experienced marathon and triathlon competitor — who ran the New York Marathon five times and competed in numerous triathlons — Cindy was training for her first Ironman. But this wasn’t to be a typical day for Cindy. Midway through her morning training ride on Riverside Drive, Cindy Sherwin suffered a ruptured brain aneurysm and died suddenly at the young age of 33. TeamCindy™ was founded in 2008 by Cindy’s Mom, Elaine Schaller, and a group of athletes. Their mission was simple: raise money for brain aneurysm research. Today TeamCindy™  is a successful fundraising arm of the Brain Aneurysm Foundation (BAF), the nation’s premier nonprofit organization solely dedicated to providing critical awareness, education, support, and research funding to reduce the incidence of brain aneurysms. The events held by TeamCindy™ have raised more than half a million dollars and finance two annual research grants in keeping with the BAF mission: The Cynthia Lynn Sherwin Chair of Research Grant and the TeamCindy – Escape from Alcatraz Chair of Research Grant. Awareness and research are critical to save and improve lives impacted by this silent killer:  About 1 in 50 people in the U.S. will develop a brain aneurysm during […]

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]]> On the morning of April 23, 2007, Cynthia Lynn Sherwin left her Lower East Side apartment for what would be a characteristically busy day. Her typical day started with an early morning cycle ride, a packed schedule of clients throughout the day, and perhaps a run in Central Park late in the afternoon. An experienced marathon and triathlon competitor — who ran the New York Marathon five times and competed in numerous triathlons — Cindy was training for her first Ironman. But this wasn’t to be a typical day for Cindy. Midway through her morning training ride on Riverside Drive, Cindy Sherwin suffered a ruptured brain aneurysm and died suddenly at the young age of 33.

TeamCindy™ was founded in 2008 by Cindy’s Mom, Elaine Schaller, and a group of athletes. Their mission was simple: raise money for brain aneurysm research.

Today TeamCindy™  is a successful fundraising arm of the Brain Aneurysm Foundation (BAF), the nation’s premier nonprofit organization solely dedicated to providing critical awareness, education, support, and research funding to reduce the incidence of brain aneurysms. The events held by TeamCindy™ have raised more than half a million dollars and finance two annual research grants in keeping with the BAF mission: The Cynthia Lynn Sherwin Chair of Research Grant and the TeamCindy – Escape from Alcatraz Chair of Research Grant.

Awareness and research are critical to save and improve lives impacted by this silent killer: 

  • About 1 in 50 people in the U.S. will develop a brain aneurysm during their lifetime.
  • Almost half of the victims will die and of those surviving, only a third will recover without disabilities.
  • Women, particularly those over the age of 55, have a higher risk of brain aneurysm rupture than men (about 1.5 times the risk).
  • African-Americans and Hispanics are about twice as likely to have a brain aneurysm rupture compared to whites.
  • The federal government spends only 83 cents per year on brain aneurysm research for each person afflicted. 
  • About 30,000 people in the United States suffer a brain aneurysm rupture each year
Donate to TeamCindy

2019 RESEARCH GRANT RECIPIENTS

Naoki Kaneko, MD, PhD
The Regents of the University of California, Los Angeles
Cynthia Lynn Sherwin Chair of Research – $30,000
Project:
Three Dimensional Correlative Mapping of Endothelial Gene
Expression with Intracranial Aneurysm Hemodynamics

Adam Khan, MD
University of Minnesota
TeamCindy Escape from Alcatraz Chair of Research – $30,000
Project:
Evaluation of Gut MicroBiome in Human Cerebral Aneurysm
Growth and Rupture

Partnered With Purpose is a proud supporter of TeamCindy™ and the Brain Aneurysm Foundation. To donate to the 2019 campaign, visit the TeamPWP Run for Research homepage.

Contact us to learn more about how your organization can support brain aneurysm research. 

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]]> Brands Take A Stand https://www.partneredwithpurpose.com/brands-take-a-stand/ Tue, 10 Sep 2019 02:34:49 +0000 https://50370e4d33.nxcli.io/?p=585 One of the most difficult tasks in business is getting a first time customer. You’ve created a valuable product or a much needed service, but now you need that new customer to take a chance on your business. And why would they? Every day brings more bad news about the world we live in. And customers aren’t just asking what they can do about it, but what is your business doing? In 2018, Edelman conducted a study into what customers really thought about businesses taking a stand on social issues. What they found might shock you:  64% of customers identified as belief-driven buyers, in other words, 1 in 2 customers Belief driven buyers are majority in every market, age group and income level Of belief-driven buyers, 67% bought a brand for the first time because of its position on a controversial issue.  Of belief-driven buyers, 65% will not buy a brand because it stayed silent on an issue it had an obligation to address We live in a world where customers believe that brands have an obligation to make a positive impact. How is your brand making its stance known?

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]]> One of the most difficult tasks in business is getting a first time customer. You’ve created a valuable product or a much needed service, but now you need that new customer to take a chance on your business. And why would they? Every day brings more bad news about the world we live in. And customers aren’t just asking what they can do about it, but what is your business doing?

In 2018, Edelman conducted a study into what customers really thought about businesses taking a stand on social issues. What they found might shock you: 

  • 64% of customers identified as belief-driven buyers, in other words, 1 in 2 customers
  • Belief driven buyers are majority in every market, age group and income level
  • Of belief-driven buyers, 67% bought a brand for the first time because of its position on a controversial issue. 
  • Of belief-driven buyers, 65% will not buy a brand because it stayed silent on an issue it had an obligation to address

We live in a world where customers believe that brands have an obligation to make a positive impact. How is your brand making its stance known?

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