A recent Edelman Earned Brand study reveals that nearly two-thirds (64 percent) of consumers around the world now buy on belief. These Belief-Driven Buyers will choose, switch, avoid or boycott a brand based on where it stands on the political or social issues they care about.
How will your customers know where you stand?
Doing well in your business and doing good for others don’t have to be mutually exclusive. We’ll help you link your next campaign, event, or product to a greater purpose. And we’ll get creative about it. You’ll be partnered with causes you feel strongly about, we’ll play our role in supporting the greater good, and a worthy cause will benefit from our collaboration.
You win, they win, we win…
